Effective Communication Strategy for Government

Content

• What are strategies Government could use?
• The impact of Covid-19 on audience responses
• Evaluating the right communication strategy
• The importance of internal communications
• The effectiveness of external communications
• Tips on managing stakeholder communications

Outcomes

By the end of this course you will have:

• A depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them.
• Principles to underpin the development of future content from your department/agency.
• Reviewed your current practices in a strategic environment, and in light of a pandemic.
• Advice on how to approach other departmental or agency staff to help improve the quality of their communication.

Who Should Attend

• Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding marketing and communications.
• Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.

This course is for skill development and suitable for anyone who is working with internal or external communications in government and would like to develop and refine their skill-set.

Benefits to You and Your Organisation

Your department’s communication will not just improve, it will evolve. Your staff will learn the principles of good communication for 2024 and beyond, ensuring future communication becomes tighter and more targeted, and they can apply their new approaches to any wider communication that is produced.

This session can also be booked as part of the Communications Masterclass in Government series which includes including Effective Writing for Government and Effective Online Communication for Government sessions.