Effective Online Communication for Government

Content

• Reviewing existing online platforms in light of performance
• Maximising online engagement
• Using web sites, email and social media to engage with stakeholders
• Developing a range of online content for online platforms
• Evaluating intranets and staff engagement

Outcomes

By the end of this course you will have:

• A depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them.
• Principles to underpin the development of future content from your department/agency.
• Reviewed your current practices in a strategic environment.
• Advice on how to approach other departmental or agency staff to help improve the quality of their communication.
• An understanding of how to approach, develop and use online communication tools to help disseminate your messages to your intended audiences.
• An understanding of how to approach, develop and use mainstream or offline communication tools to help disseminate your messages to your intended audiences.

Who Should Attend

• Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding marketing and communications.
• Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.

This course is for skill development and suitable for anyone with lower to middle range communication skills. 

Benefits to You and Your Organisation

Your department’s communication will not just improve, it will evolve. Your staff will learn the principles of good communication for 2023 and beyond, ensuring future communication becomes tighter and more targeted, and they can apply their new approaches to any wider communication that is produced.