Effective communication in the 21st century requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. Government communication takes time and energy to produce, and its biggest challenge can often be holding and then keeping that attention. Learn the written techniques for engaging your intended audience.
Content
Translating Government internal language into reader-friendly wording
Writing to achieve an outcome … every time
How to produce user-friendly documents
Writing for a range of Government publications
Managing in-house expectations
Managing approvals and buy-in
Outcomes
By the end of this course you will have:
A depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them.
Principles to underpin the development of future content from your department/agency.
Reviewed your current practices in a strategic environment.
Advice on how to approach other departmental or agency staff to help improve the quality of their communication.
An understanding of how to approach, develop and use mainstream or offline communication tools to help disseminate your messages to your intended audiences.
Who Should Attend
Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding marketing and communications.
Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.
This course is for skill development and suitable for anyone with lower to middle range communication skills.
Benefits to You and Your Organisation
Your department’s communication will not just improve, it will evolve. Your staff will learn the principles of good communication for 2023 and beyond, ensuring future communication becomes tighter and more targeted, and they can apply their new approaches to any wider communication that is produced.
Learn about our speakers
David Rawlings
Director
Landmark Media
David Rawlings is a seasoned communications professional with 30 years experience in connecting audiences with the right message. His expertise spans government, corporate and not-for-profit and a vast range of industries, represented by local, national and global clients. He cares about the impact of words, and helps organisations find the perfect mix to stand out and connect in a crowded marketplace.
Duration
1 half day
9:00am -12:30pm (Adelaide Time)
(8:45am registration)
Competency framework
Government staff in a communications role, needing to develop their skills
Inclusions
Workbook and resources
Location
Online via Microsoft Teams (virtual classroom)
Costs
Personal Member $290
State Govt Employee Member $330
Corporate Member $340
Non-Member $365
This course can be delivered In-Agency. Contact us to discuss the delivery of this course within your department.
One of the best presenters I have come across in the IPAA [program]- David's material, teaching method, and engagement have all been wonderful. Most importantly the information has been relative and helpful.
Jade
SA Health
We were asked what specific challenges we faced in our jobs and the presenter expanded on those issues, making the course very relevant to our actual work and very engaging. I enjoyed that the content was not exactly the same as other communications courses I've attended. It actually analysed how we are taught to write by other bodies (e.g uni, other classes, other areas of government, and materials like the Plain English Guide) and whether that information is helpful and current.
Nicolle
Department of Human Services
This course is part of the Communications Masterclass in Government (online) – you can register for the full 3-part series here and receive a 15% discount
