Communication is a key to engagement in the world of 2025 and beyond, and a lifeblood to any government initiatives, programs or campaigns. And digital is key to communication to a marketplace where expectations for online information can sometimes be at odds with how they’re provided. Most audiences respond to targeted communication delivered in easy-to-understand language, highlighting the benefits to them. They expect it to be accessible on any device, with quick information tailored to their needs. In this masterclass, you’ll explore the tools and strategies you can use to transform your online communications and look into how you can transform them for a world that is now mobile, using AI and no longer impressed by the phrase “just visit our website”

Communicating in 2025 is more than sticking to your brand, checking for typos, and ensuring your message gets out. The recipient of your communication—your audience—has changed, and understanding them is the key to being effective. This workshop session will look at who you’re writing for, how they’ve changed in a digitally-saturated and pandemic-impacted world, how to grab and keep their attention, and how to embrace a marketplace that needs more from you than a PDF or website to read. We’ll look at the whole gamut of digital communication options – from social media to intranets, websites to email and eMarketing. We’ll develop an ideas generator for you and leave you with a process that keeps ticking content ideas over for you. We’ll also look at how AI is impacting your audience and streamlining your content development.

The amount of communication that is expected of Government workers is significant as you seek stakeholder buy-in to community awareness, launching new initiatives to advising about changes to policy and programs.

If you’ve come from a non-communication background, it can be daunting to face the plethora of communication channels and a readership that is both busy and distracted.

Effective communication in 2025 involves cutting through to get your message to those who need it, and this workshop will apply those principles to your work in Government.

This workshop is ideal for those looking to understand how to make their communication more effective and maximise their efforts in getting out their message. If you’re starting a career in government or from a non-communication background, you will learn a lot.

AI is not coming, it is here.

It is impacting the work of government whether your department or agency has taken a position on it or not. AI is somewhat of a moving feast within government, with the spectrum of usage ranging from a blanket no from some agencies to a cautious toe-in-the-water with others, and some departments embracing the technology.