IPAA SA’s On the Couch sessions are a series of informal interviews with key public sector leaders to examine the person behind the role. This event is an unmissable chance to hear personal insights from our public sector leaders on what makes them tick and have the opportunity to ask them first-hand about issues that matter to you.
Our Next Guest
Our next guest taking to the couch is newly appointed Emma Terry, Chief Executive of the South Australian Tourism Commission. In her previous role as Chief Marketing Officer at Tourism Tasmania, Emma led the agency’s demand generation program. She was the driving force behind strategic destination marketing platforms, which challenged traditional tourism marketing norms and positioned Tasmania advantageously against larger States.
Ms Terry will aim to drive the industry back towards its pre-pandemic annual record value of $8.1bn and then “steer us towards our 2030 target of $12.8bn”.
All IPAA events include purposeful networking, which allows you to:
• Build relationships with the speaker/s and fellow guests
• Develop your capabilities
• Establish connections across the SA public sector.
Previous On the Couch Testimonials.
“Great to hear insights from different leaders on how they got to where they are and what values they hold which motivate them.”
“This event exceeded my expectations. I’ll be coming to more of them as a result.”
Learn about our speakers
South Australian Tourism Commission
Emma has over 20 years of experience in strategy, marketing and business development and has worked in senior executive roles in both the public and private sectors, across a range of industries including transport, exporting, FMCG, tourism and hospitality in both national and international markets.
In her previous role as Chief Marketing Officer at Tourism Tasmania, Emma led the agency’s demand generation program and was the driving force behind strategic destination marketing platforms which challenged traditional tourism marketing norms and positioned Tasmania advantageously against larger States.
Emma is a graduate of the Australian Institute of Company Directors and has held a number of Board and mentor roles for not-for-profit organisations.
Event brought to you by
1 March 2023
9:30 am (Networking Morning Tea)
10:00 am to 11:00 am Event
Tea and Coffee
PwC, 11/70 Franklin Street, Adelaide SA 5000
Due to the content of the On the Couch series, IPAA SA does not record these interviews. Therefore this event will not be available for viewing following this session.
Free for all State Government, Corporate and Personal Members of IPAA SA
$30 for non-members