The prompt is the steering wheel of AI, it shapes the direction, tone, accuracy and reliability of the output. In government, where public trust, clarity and accountability matter, poorly written prompts can lead to misinformation, inconsistent messaging or unintended bias.
This practical workshop moves beyond simply “using AI” and focuses on how to write better prompts that produce clearer, safer and more useful communication outcomes across government environments.
Is this course right for you?
This course is designed for government professionals wanting to build confidence and capability in using AI tools more effectively and responsibly.
This course may be right for you if you:
- use Microsoft Co-Pilot or other AI tools in your work
- want to improve the quality of AI-generated content
- need more consistent and reliable communication outputs
- are unsure how to structure prompts effectively
- want to reduce risk, bias or factual drift in AI content
- are developing AI practices within your team or agency
- work in communications, policy, engagement or stakeholder-facing roles
What you’ll explore
Participants will explore practical techniques for writing, refining and testing prompts for government communication environments.
Topics include:
- understanding why prompts fail or create bias
- the anatomy of a high-quality prompt
- using context, role, constraints, tone and output type effectively
- designing prompts for plain language and audience sensitivity
- refining tone, structure and communication outputs
- creating prompts for different government scenarios
- reducing misinformation and factual drift
- maintaining trust, neutrality and professionalism in AI-generated content
- developing reusable prompt workflows and prompt libraries
- supporting better AI practices across teams and agencies
Benefits to You and Your Organisation
By attending this course, participants and organisations will benefit from:
- improved confidence using AI tools in government settings
- better quality and more consistent communication outputs
- reduced risk around misinformation, bias and inappropriate tone
- practical prompt-writing techniques that save time
- stronger understanding of responsible AI use
- repeatable workflows for communication and content development
- improved capability across teams using AI platforms like Co-Pilot
Who Should Attend
This course is suitable for:
- communication and engagement professionals
- policy and project officers
- managers and team leaders
- executive support staff
- digital and content teams
- government employees beginning to use AI tools in their work
- teams looking to establish better AI practices across their organisation
No prior AI experience is required.
Which AI Course is right for you?
| Course | Best for | Level |
|---|---|---|
| AI, Scams and Social Engineering: Practical Cyber Skills for Government | Staff building awareness of AI-related scams, cyber risks and social engineering | Foundation |
| Essential Digital Skills for Government | Staff wanting to build confidence with digital tools and workplace technology | Foundation |
| Writing Better AI Prompts for Government | Communication teams using AI for writing, editing and content development | Developing |
| Crafting Digital Content | Teams creating clear, engaging and accessible online content | Developing |
| Navigating AI: Guidelines and Guardrails | Teams and leaders managing responsible AI use, risk and governance | Advanced |
Group Bookings
**For groups of five or more, IPAA SA can tailor the training to suit your organisation. Group bookings may also be eligible for a preferential rate. Complete the form, and our team will be in touch to discuss options. **
Learn about our speakers
David Rawlings
Director
Landmark Media
David Rawlings is a seasoned communications professional with 30 years’ experience in the digital space. His expertise spans government, corporate and not-for-profit and a vast range of industries, represented by local, national and global clients.
His take on digital communication is to focus on results through engagement, going beyond attention through excitement. That includes AI – applying the lessons learned from the mistakes Government agencies made with web sites in the 1990s and then social media in the 2000s, and they are tending to make again with the AI revolution. David’s workshops for Government in the digital space are a challenge to use tools rather than toys, and to build frameworks around them to protect privacy and manage risk.
Format
Face-to-face
Duration
1 half-day
9:00am -12:30pm (8:45am registration)
Inclusions
Workbook, resources, morning tea and refreshments
Location
Level 6, 12 Pirie Street, Adelaide SA 5000
(please visit registration links for further information)
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Costs
Personal Member $355
State Govt Employee Member $390
Corporate Member $405
Non-member $440
This course can be delivered In-Agency. Contact us to discuss the delivery of this course within your department.