Crafting Digital Content

This workshop session will look at who you’re writing for, how they’ve changed in a digitally-saturated and pandemic-impacted world, how to grab and keep their attention and how to embrace a marketplace that needs more from you than a PDF or web site to read.

We’ll look at the full gamut of digital communication options – from social media to intranets, websites to email and eMarketing.

We’ll develop an ideas generator for you, and leave you with a process that keeps ticking content ideas over for you. And we’ll also look at how AI is impacting your audience and streamlining your content development.

Content

• Developing content for your 2026 audience
• The strategy of your content
• Discovering the audience’s need and understanding their triggers
• Analysing how people read, watch and participate across various platforms
• Finding the balance between Government style and stakeholder information need
• The ideas funnel for content development
• Successful user-generated content
• The five key touchpoints for content in 2026:
  • Content development strategies for web sites
  • Content development strategies for intranets
  • Content development strategies for social media
  • Content development strategies for eNewsletters
  • Content development strategies for videos
• Managing the workload and resources needed
• Executing great content:
  • Production options
  • Navigating the approvals
• AI and you content – the why as much as the how

Outcomes

By the end of this course you will have:

• A depth of understanding on the strategy of your content
• Ideas to take back to test and implement immediately
• Principles behind idea generation to keep the ideas flowing
• Reviewed your digital footprint in light of the previous year’s usage
• Considered AI as a possibility for inclusion or testing in content development

Who Should Attend?

• Staff who are looking to refresh their digital footprint at Department, agency or project level
• Staff interested in developing their content management skills
• Communication staff looking to rethink their digital presence
• Communication staff looking for ideas for their digital programs

Benefits to You and Your Organisation

The ideas generated will breathe life into your digital presence. Ideas and input around content development will also free up your communications staff’s time. Your digital profile will be reviewed in light of last year’s trends and staff will learn the basics of good content development that engages.