• What are strategies Government could use?
  • The impact of Covid-19 on audience responses
  • Evaluating the right communication strategy
  • The importance of internal communications
  • The effectiveness of external communications
  • Tips on managing stakeholder communications


By the end of this course you will have:

  • A depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them.
  • Principles to underpin the development of future content from your department/agency.
  • Reviewed your current practices in a strategic environment, and in light of a pandemic.
  • Advice on how to approach other departmental or agency staff to help improve the quality of their communication.

Who Should Attend

  • Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding marketing and communications.
  • Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.

This course is for skill development and suitable for anyone who is working with internal or external communications in government and would like to develop and refine their skill-set.

Benefits to You and Your Organisation

Your department’s communication will not just improve, it will evolve. Your staff will learn the principles of good communication for 2023 and beyond, ensuring future communication becomes tighter and more targeted, and they can apply their new approaches to any wider communication that is produced.

This session can also be booked as part of the Communications Masterclass in Government series which includes including Effective Writing for Government and Effective Online Communication for Government sessions.

Learn about our speakers

David Rawlings

Landmark Media

David Rawlings is a seasoned communications professional with 30 years experience in connecting audiences with the right message. His expertise spans government, corporate and not-for-profit and a vast range of industries, represented by local, national and global clients. He cares about the impact of words, and helps organisations find the perfect mix to stand out and connect in a crowded marketplace.

Upcoming course availability

In person

November 2023

Friday, 10 November 2023

BOOKED OUT - email to be added to the waitlist.


1 half day
(8:45am registration) 9:00am -12:30pm

Competency framework
Government staff in a communications role, needing to develop their skills

Workbook, resources, morning tea and refreshments

12 Pirie Street, Adelaide SA 5000
(please visit registration links for further information)
View map

Personal Member $315
State Govt Employee Member $350
Corporate Member $360
Non-Member $395

This course can be delivered In-Agency. Contact us to discuss the delivery of this course within your department.

This course is part of the Communications Masterclass in Government.

You can register for the full 3-part series here and receive a 15% discount

View full series