• Reviewing existing online platforms in light of performance
  • Maximising online engagement
  • Using web sites, email and social media to engage with stakeholders
  • Developing a range of online content for online platforms
  • Evaluating intranets and staff engagement


By the end of this course you will have:

  • A depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them.
  • Principles to underpin the development of future content from your department/agency.
  • Reviewed your current practices in a strategic environment.
  • Advice on how to approach other departmental or agency staff to help improve the quality of their communication.
  • An understanding of how to approach, develop and use online communication tools to help disseminate your messages to your intended audiences.
  • An understanding of how to approach, develop and use mainstream or offline communication tools to help disseminate your messages to your intended audiences.

Who Should Attend

  • Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding marketing and communications.
  • Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.

This course is for skill development and suitable for anyone with lower to middle range communication skills. 

Benefits to You and Your Organisation

Your department’s communication will not just improve, it will evolve. Your staff will learn the principles of good communication for 2023 and beyond, ensuring future communication becomes tighter and more targeted, and they can apply their new approaches to any wider communication that is produced.

Learn about our speakers

David Rawlings

Landmark Media

David Rawlings is a seasoned communications professional with 30 years experience in connecting audiences with the right message. His expertise spans government, corporate and not-for-profit and a vast range of industries, represented by local, national and global clients. He cares about the impact of words, and helps organisations find the perfect mix to stand out and connect in a crowded marketplace.

Upcoming course availability

In person

August 2024

Friday, 09 August 2024

In person

August 2024

Thursday, 22 August 2024

In person

October 2024

Tuesday, 29 October 2024


1 half day
(8:45am registration) 9:00am -12:30pm

Competency framework
Government staff in a communications role, needing to develop their skills

Workbook, resources, morning tea and refreshments

12 Pirie Street, Adelaide SA 5000 (room to be advised closer to date)
View map

Personal Member $355
State Govt Employee Member $390
Corporate Member $405
Non-member $440

This course can be delivered In-Agency. Contact us to discuss the delivery of this course within your department.

This course is part of the Communications Masterclass in Government – you can register for the full 3-part series here and receive a 15% discount

View full series
  • David was one of the best presenters I have had the pleasure of learning from - his content was relevant, he was adaptable to the needs of the room and presented in a way that made it easy to understand and learn from AND relate it back to my needs/role.


    SA Health