• Translating Government internal language into reader-friendly wording
  • Writing to achieve an outcome … every time
  • How to produce user-friendly documents
  • Writing for a range of Government publications
  • Managing in-house expectations
  • Managing approvals and buy-in


By the end of this course you will have:

  • A depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them.
  • Principles to underpin the development of future content from your department/agency.
  • Reviewed your current practices in a strategic environment.
  • Advice on how to approach other departmental or agency staff to help improve the quality of their communication.
  • An understanding of how to approach, develop and use mainstream or offline communication tools to help disseminate your messages to your intended audiences.

Who Should Attend

  • Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding marketing and communications.
  • Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.

This course is for skill development and suitable for anyone with lower to middle range communication skills. 

Benefits to You and Your Organisation

Your department’s communication will not just improve, it will evolve. Your staff will learn the principles of good communication for 2023 and beyond, ensuring future communication becomes tighter and more targeted, and they can apply their new approaches to any wider communication that is produced.

Learn about our speakers

David Rawlings

Landmark Media

David Rawlings is a seasoned communications professional with 30 years experience in connecting audiences with the right message. His expertise spans government, corporate and not-for-profit and a vast range of industries, represented by local, national and global clients. He cares about the impact of words, and helps organisations find the perfect mix to stand out and connect in a crowded marketplace.


1 half day
9:00am -12:30pm (Adelaide Time)
(8:45am registration)

Competency framework
Government staff in a communications role, needing to develop their skills

Workbook and resources

Online via Microsoft Teams (virtual classroom)

Personal Member $290
State Govt Employee Member $330
Corporate Member $340
Non-Member $365

This course can be delivered In-Agency. Contact us to discuss the delivery of this course within your department.

  • One of the best presenters I have come across in the IPAA [program]- David's material, teaching method, and engagement have all been wonderful. Most importantly the information has been relative and helpful.


    SA Health

  • We were asked what specific challenges we faced in our jobs and the presenter expanded on those issues, making the course very relevant to our actual work and very engaging. I enjoyed that the content was not exactly the same as other communications courses I've attended. It actually analysed how we are taught to write by other bodies (e.g uni, other classes, other areas of government, and materials like the Plain English Guide) and whether that information is helpful and current.


    Department of Human Services

This course is part of the Communications Masterclass in Government (online) – you can register for the full 3-part series here and receive a 15% discount

View full series