Essential Digital Skills for Government

Most audiences respond to targetted communication delivered in easy-to-understand language, highlighting the benefits to them. They expect it to be accessible on any device, with quick information tailored to their needs.

In this masterclass, you’ll explore the tools and strategies you can use to transform your online communications and look into how you can transform them for a world that is now mobile, using AI and no longer impressed by the phrase “just visit our website”.

Content

• What is engagement in 2025?
• Challenges and misconceptions of Government online communication
• The skills you need to translate any information into digital friendly content
• Reviewing your existing digital footprint based on platform, content and development processes
• Building what people need and maximising online engagement
• Using websites, email, social media and webinars to engage with stakeholders
• Developing content ideas that are audience-centric
• Rethinking intranets and staff engagement
• The impact of AI on your audiences – from risk to trust, ethics to privacy
• Managing AI expectations and usage within your department, agency or team

Outcomes

By the end of this course you will have:

• A depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them.
• Principles to underpin the development of future content from your department/agency.
• Reviewed your current practices in a strategic environment.
• Ideas for content that engage with your stakeholders and community.
• Advice on how to approach other departmental or agency staff to help improve the quality of their communication.
• An understanding of how to approach, develop and use online communication tools to help disseminate your messages to your intended audiences.
• An understanding of how to approach, develop and use mainstream or offline communication tools to help disseminate your messages to your intended audiences.

Who Should Attend?

• Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding digitalcommunications.
• Project staff looking to use digital to engage with the community and stakeholders.
• Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.
• Communication officers looking for ideas to manage digital usage within their own department, agency or team.

Benefits to You and Your Organisation

Your department’s digital communication will continue to evolve. Your staff will learn the principles of digital engagement, ensuring future communication becomes tighter and more targetted, and your current digital footprint will be improved by having a strategic lens applied to it.