AI is somewhat of a moving feast within government, with the spectrum of usage ranging from a cautious toe-in-the-water with others to some departments embracing the technology while telling all staff to “use Co-Pilot.” So, what do you need to consider to effectively navigate AI in Government communication:

  • The risk genies you’d prefer to stay in the bottle
  • What you could do – as an individual, as a team or even whole staff groups
  • What you’ll accept or tolerate from stakeholders using it and sending the output to you

Even if your workplace’s current position is tentative, developing an approach to it helps position you for the rapid-fire changes that AI will continue to bring to the workplace. The key to this is not to be convinced to use AI or to avoid it, but to develop a framework through which you identify how you can approach it today and tomorrow.

Content

  • The key considerations for AI within your department of agency
  • The risk elements that must be considered
  • The ethical considerations that will inform your use of AI
  • The position you could take on stakeholder communication generated by AI
  • Developing a framework for staff which manages risk while encouraging AI use
  • The various tasks that AI could streamline within your communication:
    • Creation and editing of targeted text-based communication
    • Reviewing and editing writing
    • Visual and video-based content
    • Feedback and sentiment analysis
  • Managing AI usage toward your Department:
    • Recruitment
    • Grant applications
    • Contract communication and reports
  • The three layers of impact that AI will have on your communication with stakeholders and staff
  • Developing processes and procedures for managing AI internally
  • The five hidden ways AI can help your communication with minimal risk

Outcomes

By the end of this course, you will have:

  • Considered the risks associated with using AI in your current role
  • An understanding of the ethical considerations that apply to using AI
  • Evaluated the response of readers to AI generated content
  • The components of an AI framework to help inform future directions of AI usage or not
  • Ideas in terms of how to use AI should you move towards it as a tool

Who Should Attend

  • Government workers considering AI for usage in their department of agency for communication
  • Staff working with stakeholder communication on an everyday basis

Benefits to You and Your Organisation

The biggest benefit from this workshop would be the strategic consideration and development of a position about AI rather than running to the extreme ends of the technology … or avoiding it.

There is also a long-term benefit as AI continues to change and be incorporated into everyday tools. This workshop will help you to consider those when they arrive in the not-too-distant future.

Learn about our speakers

David Rawlings

Director
Landmark Media

David Rawlings is a seasoned communications professional with 30 years’ experience in the digital space. His expertise spans government, corporate and not-for-profit and a vast range of industries, represented by local, national and global clients.
His take on digital communication is to focus on results through engagement, going beyond attention through excitement. That includes AI – applying the lessons learned from the mistakes Government agencies made with web sites in the 1990s and then social media in the 2000s, and they are tending to make again with the AI revolution. David’s workshops for Government in the digital space are a challenge to use tools rather than toys, and to build frameworks around them to protect privacy and manage risk.

Upcoming course availability

In person

May 2026

Friday, 01 May 2026

June 2026

Thursday, 04 June 2026

Format
Face-to-face

Duration
1 half-day
9:00am -12:30pm (8:45am registration)

Inclusions
Workbook, resources, morning tea and refreshments

Location
Level 6, 12 Pirie Street, Adelaide SA 5000
(please visit registration links for further information)
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Costs
Personal Member $355
State Govt Employee Member $390
Corporate Member $405
Non-member $440

This course can be delivered In-Agency. Contact us to discuss the delivery of this course within your department.