Speech Writing (online)

Content

• Clarify the audience and purpose
• Writing to engage an audience
• Writing for the voice
• Structuring a speech
• Language, tone and style for public sector contexts
• Practical writing tools and techniques for adapting to different formats (e.g. speeches, remarks, brief addresses)

Outcomes

By the end of this course, participants will be able to:

• Identify the audience, objective and context for any speech
• Structure a speech with a compelling opening, clear message body and strong close
• Write in plain language that reflects public service values and engages diverse audiences
• Use storytelling and rhetorical techniques to bring policy, service or reform narratives to life
• Critically review and refine their own drafts to enhance clarity, impact and credibility

Who Should Attend

The session is ideal for professionals who want to communicate with greater clarity, credibility and impact. Whether you’re writing for executives, delivering messages to community stakeholders or crafting speeches for public events, this session will support anyone who needs to turn complex ideas into compelling narratives.

Benefits to You and Your Organisation

• Strengthen your confidence in writing and preparing speeches that engage, persuade and inform audiences
• Learn how to distil complex ideas and policy into clear, human-centred messages
• Gain practical techniques to support executives, stakeholders or your own leadership voice.
• Improve the quality, consistency and impact of public communication
• Build internal capability to craft speeches that align with organisational values, tone and strategic goals

*Please note: This is a highly interactive workshop. Webcams and microphones are required for participation in discussions. Please ensure you have access to Zoom Meetings by running a test session prior to the course.