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IPAA South Australia
  • Membership
  • About
    • People
    • History
    • IPAA National
  • News
  • Resources
  • Events and Workshops
    • Upcoming events and workshops
    • On the Couch Series
    • Events archive
    • Event management services
    • IPAA National Summit
  • Training
    • Training Calendar
    • Extended Series
    • Career Pathways
    • View All Courses
    • In-Agency Programs
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Communication is a key to engagement in the world of 2025 and beyond, and a lifeblood to any government initiatives, programs or campaigns. And digital is key to communication to a marketplace where expectations for online information can sometimes be at odds with how they’re provided. Most audiences respond to targeted communication delivered in easy-to-understand language, highlighting the benefits to them. They expect it to be accessible on any device, with quick information tailored to their needs. In this masterclass, you’ll explore the tools and strategies you can use to transform your online communications and look into how you can transform them for a world that is now mobile, using AI and no longer impressed by the phrase “just visit our website”

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Communicating in 2025 is more than sticking to your brand, checking for typos, and ensuring your message gets out. The recipient of your communication—your audience—has changed, and understanding them is the key to being effective. This workshop session will look at who you’re writing for, how they’ve changed in a digitally-saturated and pandemic-impacted world, how to grab and keep their attention, and how to embrace a marketplace that needs more from you than a PDF or website to read. We’ll look at the whole gamut of digital communication options – from social media to intranets, websites to email and eMarketing. We’ll develop an ideas generator for you and leave you with a process that keeps ticking content ideas over for you. We’ll also look at how AI is impacting your audience and streamlining your content development.

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In today’s workplace, it is crucial for employees not only to be able to communicate effectively with their peers and subordinates but also to persuade their superiors. Persuading up is a critical skill that enables individuals to influence your senior leaders’ decisions and get their buy-in for ideas, projects, and proposals.

You may also be interested in:

Confidence Fitness

How can you grow your confidence in the workplace? In this course, you will develop a number of strategies to build your confidence and overcome whatever challenges you may be facing in the workplace and beyond. You will uncover the hidden truth behind perceived confidence and learn how to identify and take action on the areas you need to develop to take your confidence further.

  • 1 Half Day
  • Emerging Leader, Graduate/Student, Manager/Next-Exec, Professional, YIPAA
Read more

Confident and Persuasive Public Speaking Presentations

Learn the highly sought after skills to become an engaging and persuasive public speaker. Delivering presentations and public speaking play an important part in every area of our personal and professional lives. This training course will stimulate you to challenge your current presentation style and further your ability to deliver confident and persuasive public speaking presentations that are sure to be remembered.

  • 1 full day
  • Emerging Leader, Executive, Graduate/Student, Manager/Next-Exec, Professional, YIPAA
Read more

Develop Your Negotiation Skills

formerly Negotiation Plus

Develop your negotiation skills and learn how you can reach ‘win-win’ outcomes in negotiation scenarios. You will gain the core framework and tools to prepare and execute an effective negotiation strategy, in order to arrive at a beneficial outcome.

  • 1 half day
  • Emerging Leader, Executive, Manager/Next-Exec
Read more

Produce Persuasive Reports and Proposals

Learn the skills needed to research, compile and edit information to inform quality decisions. Through this program, you will be introduced to tools that you can apply to create an immediate improvement in the quality of reports and proposals and identify what decision-makers require from these documents.

  • 1 full day
  • Emerging Leader, Graduate/Student, Manager/Next-Exec, YIPAA
Read more
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