(formerly Effective Writing for Government)
Effective communication in the 21st century requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. Government communication takes time and energy to produce, and its biggest challenge can often be holding and then keeping that attention. Learn the written techniques for engaging your intended audience.
One of the best presenters I have come across in the IPAA [program]- David's material, teaching method, and engagement have all been wonderful. Most importantly the information has been relative and helpful.
Jade
SA Health
We were asked what specific challenges we faced in our jobs and the presenter expanded on those issues, making the course very relevant to our actual work and very engaging. I enjoyed that the content was not exactly the same as other communications courses I've attended. It actually analysed how we are taught to write by other bodies (e.g uni, other classes, other areas of government, and materials like the Plain English Guide) and whether that information is helpful and current.
Nicolle
Department of Human Services
(previously Navigating AI in Government Communications)
AI is impacting Government communication – through the introduction of Microsoft Co-Pilot, but also changing the community. From the trust levels of your stakeholders to the way the community uses AI to communicate with you, navigating AI in your department or agency is more than “we have Co-Pilot.”
No organisation can do everything or be all things to all people. Strategy setting involves making choices about what an organisation will do and what it will not do. Strategies provide clear guidance about how an organisation will change and how its limited resources will be deployed. Strategic thinking is essential for all leaders and is necessary to create smart strategies and identify improvements. This course is ideal for those who are ready to take the lead in the workplace and advance their strategic thinking.
“Mark was one of the best trainers I have had in a very long time. I like how he has split this course over the two days - it really helped bed down the information and concepts. Nothing went over my head in technicality and I really liked the examples he used as they were all very relate-able.”
Ketrah
RAH Research Fund
“Regardless of people's current experience, everyone would gain some new understanding from this course and the way it's presented. “
Jo
Department of Human Services
“This course exceeded my expectations. I wasn't exactly sure what to expect but came away armed with a lot of new techniques to try.”
Ketrah
RAH Research Fund
I gained an understanding that all skills can be learned and that strategic thinking is actually very logical and easy to follow, not mysterious and complex. The trainer was brilliant at getting the concepts across and had an excellent understanding of the topic.”
Jo
Department of Human Services
“The facilitator delivered the course to the highest standard giving sound and relative context and examples which brought more meaning to the learning.”
Paula
Office for Cyber Security DPC, SA Government
