Effective communication today requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. As a government communicator, another challenging layer is added, where you must act as a translator for government jargon, into language that your intended audience can engage with and take action on. In this series you will gain an in-depth view of the government communications space. Whether you have some basic knowledge or are completely new to the industry, you will gain important skills and strategies on how to communicate effectively and with purpose to meet the goals of your department/agency.

This series is made-up of 3 key masterclass sessions, wherein each you will explore a different facet of effective government communication.

Content

Masterclass 1: Essential Writing Skills for Government
Masterclass 2: Essential Digital Skills for Government
Masterclass 3: Essential Presentation Skills for Government

Who should attend?

  • Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding marketing and communications.
  • Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.

These courses are for skill development and suitable for anyone who is working with internal or external communications in government and would like to develop and refine their skill-set.

Outcomes

By the end of this series, you will have a depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them. Your department/agency will benefit from effective and streamlined communications that are based on current best-practices.

Learn about our speakers

David Rawlings

Director
Landmark Media

David Rawlings is a seasoned communications professional with 30 years’ experience in the digital space. His expertise spans government, corporate and not-for-profit and a vast range of industries, represented by local, national and global clients.
His take on digital communication is to focus on results through engagement, going beyond attention through excitement. That includes AI – applying the lessons learned from the mistakes Government agencies made with web sites in the 1990s and then social media in the 2000s, and they are tending to make again with the AI revolution. David’s workshops for Government in the digital space are a challenge to use tools rather than toys, and to build frameworks around them to protect privacy and manage risk.

Upcoming course availability

In person

February 2026

Thursday, 05 February 2026

In person

March 2026

Wednesday, 18 March 2026

BOOKED OUT - Add yourself to the waitlist and we will be in contact if a position becomes available: https://sa.ipaa.org.au/pdwaitlist/

Format
Face-to-face

Duration
3 half-days
9:00am -12:30pm
(8:45am registration)

Competency framework
Government staff in any internal or external communications role

Inclusions
Workbook, resources, morning tea and refreshments

Location
Level 6, 12 Pirie Street, Adelaide SA 5000
(room location will be advised closer to the date)
View map

Costs
Personal Member $900
State Govt Employee $1,000
Corporate Member $1,030
Non-member $1,130

This course can be delivered In-Agency. Contact us to discuss the delivery of this course within your department.

Registration details

February Intake

  • Thursday, 5 February 2026
    Essential Writing Skills
  • Thursday, 12 February 2026
    Essential Digital Skills
  • Thursday, 19 February 2026
    Essential Presentation Skills
Register Now

March Intake

  • Wednesday, 18 March 2026
    Essential Writing Skills
  • Wednesday, 25 March 2026
    Essential Digital Skills
  • Wednesday, 1 April 2026
    Essential Presentation Skills
Register Now
  • David was one of the best presenters I have had the pleasure of learning from - his content was relevant, he was adaptable to the needs of the room and presented in a way that made it easy to understand and learn from AND relate it back to my needs/role

    Lauren

    SA Health