Effective communication today requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. As a government communicator, another challenging layer is added, where you must act as a translator for government jargon, into language that your intended audience can engage with and take action on. In this series you will gain an in-depth view of the government communications space. Whether you have some basic knowledge or are completely new to the industry, you will gain important skills and strategies on how to communicate effectively and with purpose to meet the goals of your department/agency.
This series is made-up of 3 key masterclass sessions, wherein each you will explore a different facet of effective government communication.
Content
- Developing strategies for Government
- Internal communications
- External communications
- A range of communication strategies for you to tailor to your own comms
- Translating Government internal language into reader-friendly wording
- Writing to be read and to achieve an outcome
- The style and structure of successful writing in 2024
- Writing for a range of Government applications – from email to web, news articles to social, reports to outlines.
- Reviewing your existing digital footprint
- Maximising online engagement
- Using web sites, email and social media to engage with stakeholders
- Developing a range of online content for online platforms
- Intranets and staff engagement
Who should attend?
- Managers and leaders (middle to lower management) in the government communications space who are interested in improving their skills to make more effective decisions regarding marketing and communications.
- Policy or administrative officers who are handed responsibility for communicating a program or project information without any formal training in communication.
These courses are for skill development and suitable for anyone who is working with internal or external communications in government and would like to develop and refine their skill-set.
Outcomes
By the end of this course you will have a depth of understanding on not only who your audience(s) are, but also how you can craft content that will effectively engage with them. Your department/agency will benefit from effective and streamlined communications that are based on current best-practices.
Learn about our facilitator
David Rawlings
Director
Landmark Media
David Rawlings is a seasoned communications professional with 30 years’ experience in the digital space. His expertise spans government, corporate and not-for-profit and a vast range of industries, represented by local, national and global clients.
His take on digital communication is to focus on results through engagement, going beyond attention through excitement. That includes AI – applying the lessons learned from the mistakes Government agencies made with web sites in the 1990s and then social media in the 2000s, and they are tending to make again with the AI revolution. David’s workshops for Government in the digital space are a challenge to use tools rather than toys, and to build frameworks around them to protect privacy and manage risk.
Format
Online
Duration
3 half-days
9:00am -12:30pm (Adelaide Time)
(8:45am registration)
Competency framework
Government staff in any internal or external communications role
Inclusions
Digital workbook and resources
Location
Online via Microsoft Teams
(virtual classroom)
Costs
Personal Member $760
State Govt Employee Member $860
Corporate Member $890
Non-member $950
This course can be delivered In-Agency. Contact us to discuss the delivery of this course within your department.
