Communication is a key to engagement in the world of 2024 and beyond, and a lifeblood to any government initiatives, programs or campaigns. Audiences respond to targeted communication delivered in easy-to-understand language, highlighting the benefits to them. Explore the tools and strategies you can use to transform your online communications.
David was one of the best presenters I have had the pleasure of learning from - his content was relevant, he was adaptable to the needs of the room and presented in a way that made it easy to understand and learn from AND relate it back to my needs/role.
Lauren
SA Health
Effective communication in the 21st century requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. Government communication takes time and energy to produce, and its biggest challenge can often be holding and then keeping that attention. Learn the written techniques for engaging your intended audience.
One of the best presenters I have come across in the IPAA [program]- David's material, teaching method, and engagement have all been wonderful. Most importantly the information has been relative and helpful.
Jade
SA Health
We were asked what specific challenges we faced in our jobs and the presenter expanded on those issues, making the course very relevant to our actual work and very engaging. I enjoyed that the content was not exactly the same as other communications courses I've attended. It actually analysed how we are taught to write by other bodies (e.g uni, other classes, other areas of government, and materials like the Plain English Guide) and whether that information is helpful and current.
Nicolle
Department of Human Services
Effective communication in the 21st century requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. This course will give you the tools to create strategies for your project or program communications that will have maximum engagement and impact.
Explore in-depth the tools and strategies you can use to transform your communications in government to have maximum engagement and impact. Whether you communicate internally or externally, this course will help save time and stress in producing content that will get you the greatest returns.
David was one of the best presenters I have had the pleasure of learning from - his content was relevant, he was adaptable to the needs of the room and presented in a way that made it easy to understand and learn from AND relate it back to my needs/role
Lauren
SA Health